There are people out there working in warehouses throughout the UK and Ireland who are still using pens, paper and Excel spreadsheets to manage their stock and bond. Sound familiar? Take a short walk with us as we outline some of the key challenges and trends facing your drinks warehouse next year…
Gain a competitive advantage with Control-IT
With over 35 years of industry experience, Gaina Software has been helping Warehouse & Operations Managers across the UK and Irish drinks market to:
- Manage their stock based on data from one, transparent and centralised ERP system, meaning that information has not been duplicated across multiple spreadsheets
- Forecast sales trends in order to keep stock at its optimal level, across numerous products and locations
- Manage a bonded warehouse, using Control-IT’s complete customs compliant reporting software and integration with an Excise Movement & Control System
A good demand planning strategy is the difference between profit and loss for your drinks distribution business.
The comparison really is that stark: a profitable enterprise that meets customer expectations, or an inefficient one that rarely has the right stock in the right place, or at the right time.
In the middle of November, I spent a day in the field with a rep from one of our clients. Why? As a Marketer for Gaina Software, I wanted to get a better understanding for how people actually use our mobile sales app, ORCA and I wanted some feedback on the product.
With over 35 years of industry experience, Gaina Software has been helping Sales Managers across the UK and Irish drinks market to:
- Increase sales volumes, value and margin
- Improve data accuracy on sales reports and forecasting
- Create data-driven sales funnels to measure and compare all your sales channels
If you have children, you’ll understand that Halloween is mainly about them, so it can be tough to get yourself out for a night on the town over the spooky season. But don’t let that stop you from enjoying some of the finest cocktails known to humanity! Some of which will have you resting in pieces the next morning!
Who Cares About Data In Their Drinks Business? Could An ERP Help Them To Achieve Their Goals?
Sales & Marketing Manager -
‘So, basically, we spent around £3000 last month on advertising, some was online and some was offline. Our reps took a loss of £4000 in the north of England with one of the promotions, but we reckon we’ll get it back over time. I’m not sure how many units we sold, but I’ll get you that number by the end of the week.’
Sales Director -
“What? Where’s the exact return on investment? What products sold the best? Where should we invest our money next quarter?“
The above ‘report’ of sales & marketing activity really isn’t good enough.
"Did Ian say that he wanted 12 cases of Tennent's or 15?" "Did Laura say that she wanted 20 cases of Gordon's or 50?"
Every feature of a drink-specific ERP system should be designed to add value to your business– and that value will be recognised by your successes.
Men drink beer, women drink wine, and sailors love a swig o’ rum. Not only are generalisations like these culturally dated – they can also damage a drinks business, especially if they’re taken to heart and applied to its strategy.